Adapting marketing or advertizing material for use in a new country requires much more than a translation close to the original.  New copy needs to read as though crafted specifically for the target market, all important phrases and linguistic subtleties preserved. 

The ability to successfully inject the translated document with culturally-specific elements such as humor and symbolism requires great skill and sensitivity.  At XLence, our marketing translators and localization experts have the experience to deliver powerful and compelling copy, capturing the essence of the original but culturally appropriate for the new market.

Linguistic accuracy combined with copywriting flair
XLence adopts a unique two-stage process to provide on-message marketing translations.

Initially, a draft translation is provided by an experienced market-based translator, to ensure technical accuracy and proximity to the original.  The draft is then edited by an experienced copywriter to improve style and readability and ensure cultural relevance.  This industry-driven approach results in convincing copy that engages the reader and reads as though written from brief, in the new market.

*This list is not exhaustive.  Please contact us to discuss your requirements.

Consistent language for brand building
Language assets (including previous translations and terminology lists) play a vital role in building your brand. To ensure the consistent use of correct terminology, we work with the client to create industry/company/project-specific terminology glossaries.

Design to complement the text
At XLence we understand that in effective marketing communication, design can say as much as words.  We offer professional desktop publishing services enabling us to design, or adjust, the layout of marketing communications to accommodate translated text.  Final product is provided in the preferred file format.

In your next international marketing campaign, trust XLence translation services to help increase your sales, reduce your costs, and improve your market share.

Request a quote
Before scheduling your next translation project, talk to XLence for a superior service at competitive rates.  We will be delighted to discuss and analyze your requirements, so please do not hesitate to contact us at:

Tel: +30 211 8006085
Fax: +30 211 8006084
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

http://www.xlence.gr
http://www.xlence.eu