INTERNATIONALIZATION

Product internationalization consists of adapting products to a local market and/or culture.
Good examples of this are the internationalization of the promotion campaigns. There are many known cases of not internationalized promotions giving completely wrong message to the audience.

Apart from translation when launching a new product it is desirable to do surveys to understand what association the name brings among people speaking different languages in the countries where the product is going to be launched.

Another example of product internationalization can be the wallpapers or different images which are provided by mobile content companies. Quite often these images have text lines on them which need to be translated and in certain cases also customized for the target market.